'Callaway golf case\r'

'Also, could Galloway Canada really create a source of competitive advantage in service? Ely Scalawags history I call back that Ely had quite a bit of a struggle in golf because he was automatic to pay bonus for ameliorate performance. This is what he felt would give a competitive advantage over his competitors. Furthermore, with this strategy, he felt that It would be more enjoyable for the average golfer. War-,l S. W. O. T for Galloway S- they are already established, brand loyalty W-one of their products performed poorly, only aspire ‘rich community O-Service,Tailoring to golfers needs T-Competitors and substitutes Porters 5 forces In relation to Galloway: I only visualised 2 of the 5 forces that would urinate a major affect on Scalawags. The source force that would get down into play would be the Threat of substitutes, this is because if prices are overturn at a competing golf manufacturing company, a individual who really does not care astir(predicate) perfo rmance, but more so for provided doing it as a hobby, would Therefore, I cerebrate that Scalawags should rank a wider costumer source instead of JUST the upper pattern agents.On the other hand, another force that would come into play would be Rivalry because Scalawags has a lot of intense competition. This means that they urinate to focus on the pressure they have on prices, meaning because they charge premium prices, they are leaving out the greens person, who vertical wants to play golf as a hobby or for fun. However, this could besides be to their advantage because they specialize in tailoring to specific performers, which means that tribe leave alone be more willing to pay the premium prices, over what Scalawags competitors would offer. alternate(a) 1 In my opinion I deal that the rootage thing Galloway could do in order to mend their service and pick at competition would be to completely make their securities industryed products. They could do this by having m ore advertisements with the ‘ newfangled and cleansed products, which would provoke higher(prenominal)(prenominal) performance golfers to be more willing to bar pull in for. However, in a market, which is so intensely competitive, I call up that golfers in particular have a mentality of Just constantly needing to improve their ‘game.Therefore I figured with more advertisements exploitation the ‘above the line rumination strategy, would target golfers who could potentially ‘afford more. This is because Scalawags would be promoted in specialized magazines and on the television, which is more likely to attract higher-class performers. Alternative 2 I came to the decision that the stake alternative was to help sponsor a super recognizable and qualified golf player, which would aid in promoting their sales because good enough deal would automatically associate the product with the performer.Along with this, Galloway would be Just easily getting its recog nise out there, because Tiger Woods for example, is an flick for professional golfers. Therefore, if Galloway chooses to sponsor Tiger, fans etc would want to Just buy the products because Tiger has them. Alternative 3 Finally, my third alternative for Scalawags would be to target a wider costumer base because refine now they are Just promoting to higher performers, whereas if they they would be more likely to buy from Scalawags.However, Scalawags is comprehend as being for ‘higher class people, which means that not too more of ‘lower class performers would want to purchase their products. Recommendations Overall, in my opinion I believe that Scalawags play should proceed with the third alternative first because catering to other people would be the easiest and less expensive way to improve service and also to gain a competitive advantage over their rivalry.Along with this, their sales should increase because more people will be willing to buy their product. However , people still may not raze want to buy the product because they select substitutes. On the other hand, I perceived the second best thing to do would be the sponsor because its a good marketing strategy. Therefore, by sponsoring a highly qualified ND recognized performer like Tiger Woods, people would be more open to your brand.Finally, the third and sound thing I decided for Galloway is in order to improve its service and gain a competitive advantage they should liven their image. This, however, would be the most expensive and time consuming because they would have to develop market research on what the other ‘lower class performers would want. Along with this, the competition of much big golf stores like Nikkei, who tailor to EVERYONE in golf, have already built that blood with their customers that Galloway may be trying to target.\r\n'